The Council for Hebrew State Education
Hebrew state education is at a crossroads: it teaches almost half of Israel’s children, yet faces a crisis of confidence, identity, and support. The Council for Hebrew State Education was founded to change this – to restore value to public education, to articulate a clear cultural identity, and to show how Hebrew learning can be a foundation for connection in a divided society.
The brand strategy was rooted in language as a tool of unity. Hebrew is more than communication – it is heritage, belonging, and imagination. By placing language at the center of the narrative, the council positions itself as a movement that goes beyond policy and funding. It offers a story of renewal: education not as an institution under strain, but as a vibrant cultural engine capable of bridging social divides.
The identity system visualizes this renewal by highligting the graphic character of Hebrew itself. Typography is stretched, layered, and expanded to evoke both play and possibility, while diacritical marks punctuate the system with rhythm and energy. A vibrant color palette brings optimism, and archival photography connects the council’s vision to the legacy of Israeli public education. The result is an identity that feels contemporary, inclusive, and proud – a visual declaration that Hebrew state education is here and active.
