Monto
Monto is a new kind of fintech: one that refuses to accept that collecting payments has to feel clunky, bureaucratic, or hostile. At its core, the platform transforms something traditionally slow and stressful into an experience that feels seamless and intuitive. Monto doesn’t just facilitate transactions – it reimagines the entire act of collecting payments as a moment of ease, clarity, and progress.
When Monto approached us, they had a blurred sense of self. They were defined more by their product’s function than by their company’s identity. The challenge lay in carving out a position that went beyond utility. We worked closely with the team to uncover the bigger picture: the spark of possibility within every interaction. This process was less about manufacturing a voice and more about drawing out the essence already there, distilling it into a strategy that balanced clarity, confidence, and optimism.
Magic became the lens through which everything took shape. While finance often leans on fear and authority, we pushed Monto in the opposite direction – toward wonder, possibility, and momentum. The broader identity system extends into a rich illustrative language that plays with light, transformation, and flow. Visual metaphors stretch beyond the literal to suggest possibility and wonder. Together, the system works to create a world where payments feel less like transactions and more like moments of transformation.
